Cliches aside, the only thing you can be certain about in 2017 (or indeed anytime in the foreseeable future) is uncertainty. You only have to look at where we are now compared to where we were this time last year to see how predicting anything is dangerous. (Don’t worry, I’m not going to […]
Does the “perfect strategy” exist?
In the work we do, we see lots of time and effort put into creating strategies. Sometimes it can look like the quest to create a perfect strategy is more important than its delivery. Endless research, reporting back, refining, realigning, re-researching, testing, re-refining … the story goes on.
Here we want to […]