Welch's FoodsOur client’s aim

Welch’s Foods worked with Flint Spark Consulting because they needed help to ignite their people by getting their priorities in order (because when people share the big picture they are motivated to make a difference).


Objective of our commission

Flint Spark Consulting was commissioned design and facilitate a strategy planning day. The aim was to get the full participation of the delegates who were at the event representing Welch’s and a number of agencies and organisations currently working on the brand in the UK.


Our chosen approach

We designed and facilitated a strategic planning day in Russell Square, London. We designed and facilitated an interactive process aimed at delivering the objectives. We enabled delegates to review the overall vision and brand strategy as well as consumer pillar (“Vision”, key messages, “must win battles” and success measures). Using a similar structure, we then supported a review trade and health professionals pillars.

Following the workshop we supplied a short summary report containing digital images of the charts and outputs from the group.


Services delivered

Praise for a job well done

Craig facilitated a workshop to help us develop our strategic plan beyond a core group of owners into something that can be readily owned by a far broader community. Craig’s facilitation of the session was strong & creative as he sought to ensure all issues were aired & resolved, whilst maintaining high drive & energy throughout the workshop – a talented, committed & driven expert in his category.